Brands and Symbols

Today it hardly possible to see people that do not wear some kind of advertisement on their body, it used to be that objects or symbols represented ancestors or maybe the believe in a certain faith. Today they represent certain companies or products maybe a sports team. With the assistance of those signs we classify the people in our environment, the guy that wears a sports cap with a teams name or symbol on it is most likely a fan of that team maybe he even has some kind of connection with the team. The person that wears cloth that have the brand of a expensive clothing line on it is most likely 'cool'. But is that really everything we try tell with the brands and emblems on our cloth? Couldn't just be that we have the need to tell others about us and maybe even something about out life? Now why is that brands can represent something like the love to skateboarding?
Well it is most likely that the brand that would be carried in this case is very active in the world of skateboarding, thus if you wear those cloth you will be most likely to be associated with that company and skateboarding. This basically means that the wearing is actually not about the brand but rather a way of being recognizable within your group, the companies of today's world seem to have realized that very thing and now they first think up a brand name and logo that might be appealing to their target group. Than they make this brandname and logo a symbol for something, for example playing PC-Games, once they made it a symbol for playing PC-Games it becomes a way of telling others that you like playing PC-Games.
This means that companies today use the need of a person to tell something about themselves by creating symbols and then selling them more expensive than regular 'non-symboled' cloth.